A blog helping business owners stand out in the marketplace
I’m speaking from experience. Actually, I only speak from experience!
I’ve wasted a lot of energy figuring out what doesn’t work in marketing. But the benefit to this is I eventually learned what DOES work (and now I know what to avoid too!).
Follow the link below and listen to three common energy-wasting habits that you might share too! You’ll learn strategies to counteract and save you time in turn maximising your marketing output to help move your business forward.
We all like to think we can do one marketing exercise and it’s sorted forever.
Unfortunately, there is no marketing exercise that works like that.
When we care so much about this thing we’ve made, it can be really hard to show what we’ve done to other people.
This was me for many, many years as a creator, designer, illustrator and maker. I couldn’t get out of my head. My work was an extension of me and the fear of revealing it crippled my first business.
Marketing is overwhelming until it’s not. You have everything you need to make it work.
Back when I had my children’s wear label, Red Chalk, I did everything wrong. It was my first attempt at having my own business and I mean I did everything wrong.
One of the biggest pain points I hear from business owners is marketing is so so time-consuming.
And I get it. I’ve had my own clothing label and did the work of ten (wo)men designing, sampling and running the actual business. The thought of marketing on top of all that was overwhelming! Where would I possibly find the time for marketing let alone being strategic and creative about it? … And actually, I didn’t, my attempts were appalling!
You’re finally on holidays! Yay! and you’ve decided to head up north on a road trip to the tropical FNQ.
You have the ultimate set up:
4×4
Top of the line Jayco
Food, water, music, games, bathers, beach umbrella, beers on ice, you get the picture.
You’re basically set up for glamping in the sun on the beach without any worries in the world.
Your magic marketing words: What are they & how to find them.
Imagine you’ve decided to take up cycling. You’re feeling pretty excited to hit the open road, feel the fresh air on your face and get into shape. The only thing is you don’t have a bike.
Your local bike salesman is pretty excited about your decision too and launches into the amazing features about the road bike he’s pointed out: “This one has a lightweight OCLV Carbon frame with front and rear IsoSpeed, a full Shimano Ultegra drive train, high-quality wheels and hydraulic disc brakes…”
Huh?
Marketing is like courting someone before you propose marriage.
Imagine meeting someone for the first time and they asked straight up “Will you marry me?”. You’d likely say no, right? Maybe not, but I assume no. (And if you’re anything like me you’d turn on your heal and run over the hills and far, far away!)
When someone asks for a discount does it suck your soul dry? If so try these 3 brilliant alternatives to giving discounts (which your customers & ego will love!)
As if setting up a small business and calculating your rates is not hard enough without encountering an even greater challenge; the dreaded request for a discount.
You know that feeling; you gel with a client, they love your work, you’re excited to help them, you create rapport, they feel good about moving forward and then… they ask for a discount.
What an opportunity to tell people how to do business with you than on your personal Facebook banner! It’s prime real estate! Yet a lot of us don’t…
