One of the biggest pain points I hear from business owners is marketing is so so time-consuming.
And I get it. I’ve had my own clothing label and did the work of ten (wo)men designing, sampling and running the actual business. The thought of marketing on top of all that was overwhelming! Where would I possibly find the time for marketing let alone being strategic and creative about it? … And actually, I didn’t, my attempts were appalling!
I used to create marketing content without intention or an end-goal in mind. It was ad-hoc, done on the fly and always took longer than expected. It was stressful and inconsistent which is not ideal for instilling trust with your audience.
That was back then.
I’ve flipped the way I do things now. Through discipline, I can save time, energy and my sanity because I batch it. And you can too.
Batch your content and get weeks done in advance. The process allows you to plan your marketing with intention and with an end goal in mind. And more so, it frees up your time to FOCUS on the stuff you love doing… with peace of mind you’re moving your business forward.
How I batch my content:
To rescue your time back. Create time blocks for each session. Group the same tasks and blitz them at once.
- Come up with a bunch of ideas, take your 3 best ideas and outline them
- Write, edit and polish them
- Schedule them
- Repurpose
Do this for:
- Emails
- Coaching calls
- Replying on socials
- Bookkeeping
Click to hear the four steps I use to batch my content and get in control of my marketing. Zak and I discuss the concept of batching on Brandcamp, West Bremer Radio, Drive time.
Do you love the idea of batching? But you’re unsure of what to write? Or what content will engage and captivate your audience?
I have designed projects to teach you how to find the right language to attract your ideal customer. I help you create content so you’re never stuck for ideas and show you how to stay consistent. In fact, everything I teach you to is unique to your business! I like to think of it as the “meat and potatoes” of your marketing. You can get it here.
I have also written another post about finding your magic marketing words. You can find them here!
Kate
