You’re finally on holidays! Yay! and you’ve decided to head up north on a road trip to the tropical FNQ.
You have the ultimate set up:
4×4
Top of the line Jayco
Food, water, music, games, bathers, beach umbrella, beers on ice, you get the picture.
You’re basically set up for glamping in the sun on the beach without any worries in the world.
Finally, you hit the road and didn’t think to invest in a map or GPS. But that’s ok cause you know how to drive.
Oh Crap! quickly you get lost. The signs are in gibberish and the pedestrians you flag down speak in tongues.
Bewildered you just keep going cause heck! you’re on holiday so you’ll just wing it.
You turn right instead of left and end up at the snow. Humph.
The conditions are tough but you’re an intrepid traveler so you’ll make it work. But hell, it’s freezing!
At times it’s fun. You do all the things you’re supposed to do like snowball fights, make-shift tobogganing, snow angels and it’s just enough to keep you entertained. But clearly, the skiers are having a better time and the frostbite is now starting to set in.
Damn, if you were just better equipped you’d be living the chalet-life too.
This is basically the same as not having a brand strategy in place before going to market! You’re an expert at what you do but you’ve jumped the gun and gone straight to market without a plan.
How to avoid marketing overwhelm.
Your plan in business is your brand strategy. It’s a map to your:
- Revenue goals
- Offer
- Sales pathway
- Market Position
- Competitor analysis
- Unique edge
- ROI
- Mission
- Vision
- Personality
- What you stand for
- Your why
- Your ideal customer persona
- Visual communication
- Language
- Tone
- Customer Service
- Conflict management
Making a sale here and there is enough to keep you believing it will get better, but you’re not thriving. Without a plan, you’re flying blind.
This is why business owners hit overwhelm, you don’t have a north star to keep you on track and reach your goals.
To help you become aware of what you need before investing in a brand strategist (costing $$ – how long is a piece of string) I have created a series of projects to get the results to kick start your marketing success Marketing Little by Little.
Kate
