Marketing is like courting someone before you propose marriage.
Imagine meeting someone for the first time and they asked straight up “Will you marry me?”. You’d likely say no, right? Maybe not, but I assume no. (And if you’re anything like me you’d turn on your heal and run over the hills and far, far away!)
The first five years of business is a rollercoaster is an understatement! To the truly committed solopreneur it’s like giving birth all over again- so much to learn and do, information overload and much uncertainty about legals – the important documents or processes you need to have in place when you start out.