A blog helping business owners stand out in the marketplace
You know that niggling-annoying-knowing of having to create content, but gragh! the thought just makes you tense and uncomfortable?
Well, I talk about 3 ways to make content creation easier, even enjoyable! I tell you how to tackle it from an icky-sales-free angle, and how to generate LOADS of ideas once you know that icky-sales-free angle.
I’m speaking from experience. Actually, I only speak from experience!
I’ve wasted a lot of energy figuring out what doesn’t work in marketing. But the benefit to this is I eventually learned what DOES work (and now I know what to avoid too!).
Follow the link below and listen to three common energy-wasting habits that you might share too! You’ll learn strategies to counteract and save you time in turn maximising your marketing output to help move your business forward.
Hello, 2021! What will you carry over from 2020!?… all I hope for is we take the best bits to shape a better world moving forward… and leave the crappy bits in a time capsule — only to learn from.
Just like I took the best bits from Brand Camp 2020 to help kick start 2021. You can listen to Shane and me recap all the marketing goodness here:
One of the biggest pain points I hear from business owners is marketing is so so time-consuming.
And I get it. I’ve had my own clothing label and did the work of ten (wo)men designing, sampling and running the actual business. The thought of marketing on top of all that was overwhelming! Where would I possibly find the time for marketing let alone being strategic and creative about it? … And actually, I didn’t, my attempts were appalling!
Your magic marketing words: What are they & how to find them.
Imagine you’ve decided to take up cycling. You’re feeling pretty excited to hit the open road, feel the fresh air on your face and get into shape. The only thing is you don’t have a bike.
Your local bike salesman is pretty excited about your decision too and launches into the amazing features about the road bike he’s pointed out: “This one has a lightweight OCLV Carbon frame with front and rear IsoSpeed, a full Shimano Ultegra drive train, high-quality wheels and hydraulic disc brakes…”
Huh?
What an opportunity to tell people how to do business with you than on your personal Facebook banner! It’s prime real estate! Yet a lot of us don’t…
Images strike faster than text. You have probably already written a few thousand words. Now it’s time to supplement those with a few pictures.
Pictures set the mood and lower the barrier to contacting you; they make you a human instead of a web page. They are your opportunity to create a great first impression.
We’re almost there! The next part is the easy part. Today, you’re going to run your draft through a series of questions and edit it until it feels right.
Are your statements unique? Or could they be plucked from any corporate mission statement?
Today, we’re going to draft it. Editing is for later. Put your phone on do not disturb, close every other computer-window and give yourself the option of writing or just sitting there. (You’ll thank me later).
With all of this writing about you, I feel like you might know all of the elements of your story. It’s like having a fully stocked pantry at home. You might be able to craft a meal with it, but if you put a 14 year old with no cooking experience in there, she might not end up with something edible.
