Branding, Business, Help, How to, Marketing, Opinion, Social Media

Your Magic Marketing Words: What are they & how to find them.

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Your magic marketing words: What are they & how to find them.

Imagine you’ve decided to take up cycling. You’re feeling pretty excited to hit the open road, feel the fresh air on your face and get into shape. The only thing is you don’t have a bike.

Your local bike salesman is pretty excited about your decision too and launches into the amazing features about the road bike he’s pointed out: “This one has a lightweight OCLV Carbon frame with front and rear IsoSpeed, a full Shimano Ultegra drive train, high-quality wheels and hydraulic disc brakes…”

Huh?

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Business, Freelance Ideas, Help, How to, Marketing, Opinion

Marketing is like courting someone before you propose marriage.

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When a stranger asks you to marry them “Say Wah?!”

Marketing is like courting someone before you propose marriage.

Imagine meeting someone for the first time and they asked straight up “Will you marry me?”. You’d likely say no, right? Maybe not, but I assume no. (And if you’re anything like me you’d turn on your heal and run over the hills and far, far away!)

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Business, Help, How to, Marketing, Money, Opinion

3 brilliant alternatives to giving discounts

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When someone asks for a discount does it suck your soul dry? If so try these 3 brilliant alternatives to giving discounts (which your customers & ego will love!)

When someone asks me for a discount I be like..

As if setting up a small business and calculating your rates is not hard enough without encountering an even greater challenge; the dreaded request for a discount.

You know that feeling; you gel with a client, they love your work, you’re excited to help them, you create rapport, they feel good about moving forward and then… they ask for a discount.

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