On our show Bandcamp at West Bremer Radio, Shane and I spoke about customer lifetime value today and I kicked it off with a bugbear…
What is Wiserr?
Wiserr is a website that gives over 50s a shopfront for their skills. Our community brings their wealth of experience to the wider public through services and workshops.
Choosing a price for your workshop
BEFORE WE TALK DOLLARS
If you are just trying to be the cheapest and your competitors are also trying to be the cheapest, your greatest risk is ending up competing with someone who has money they’re willing to burn or, even worse, who did their maths wrong. This is a bad game to play. We recommend that you differentiate yourself from your competition and charge a fair price for what you do.
Choosing the number of places per workshop
When thinking about the number of places in your workshop, there are a few things to consider. nicely
Choosing a workshop duration
When thinking about your workshop duration, there are a few things to consider.
When (and how frequently) to run a workshop
WHEN TO RUN A WORKSHOP
WHEN ARE YOU AVAILABLE?
No matter how everything else goes, you need to consider when you will be available. Remember that you will need set up time and pack down time.
Creating a workshop title and description
The title should be succinct and descriptive: a few words so that people know exactly what you’re doing. As an example, Nori has a “One Day Ceramics Workshop”.
Think of what you would like to call your workshop and write it down for later.
Choosing what to teach
Being able to transfer knowledge to another person is a gift, and in this case you’ll get paid for it!
The best workshops come from a mix of passion and confidence, but if you had to pick one, pick confidence (and work towards passion in a future workshop).
Crafting a workshop on Wiserr.co
If you’re creating a workshop for the first time, go through all of the posts below.
Not just for first-timers! Want to improve your existing workshop or just review best practices? Cherry pick an article and see how you can make your next one better than the last!
Nori’s Story
Nori’s place is in the lush Daintree near Port Douglas. It’s secluded and the kind of place where the air is heavy and damp but clean and sweet. On her property, you would find peacocks, horse, geese, dogs, lizards, and a myriad of other native animals. Nori spends much of her time in her studio where she makes beautiful and practical ceramics which she sells through a high end boutique as well as taking them to the local market once per week.
