A blog helping business owners stand out in the marketplace
You know that niggling-annoying-knowing of having to create content, but gragh! the thought just makes you tense and uncomfortable?
Well, I talk about 3 ways to make content creation easier, even enjoyable! I tell you how to tackle it from an icky-sales-free angle, and how to generate LOADS of ideas once you know that icky-sales-free angle.
Hello, 2021! What will you carry over from 2020!?… all I hope for is we take the best bits to shape a better world moving forward… and leave the crappy bits in a time capsule — only to learn from.
Just like I took the best bits from Brand Camp 2020 to help kick start 2021. You can listen to Shane and me recap all the marketing goodness here:
Marketing is overwhelming until it’s not. You have everything you need to make it work.
Back when I had my children’s wear label, Red Chalk, I did everything wrong. It was my first attempt at having my own business and I mean I did everything wrong.
You’re finally on holidays! Yay! and you’ve decided to head up north on a road trip to the tropical FNQ.
You have the ultimate set up:
4×4
Top of the line Jayco
Food, water, music, games, bathers, beach umbrella, beers on ice, you get the picture.
You’re basically set up for glamping in the sun on the beach without any worries in the world.
Your magic marketing words: What are they & how to find them.
Imagine you’ve decided to take up cycling. You’re feeling pretty excited to hit the open road, feel the fresh air on your face and get into shape. The only thing is you don’t have a bike.
Your local bike salesman is pretty excited about your decision too and launches into the amazing features about the road bike he’s pointed out: “This one has a lightweight OCLV Carbon frame with front and rear IsoSpeed, a full Shimano Ultegra drive train, high-quality wheels and hydraulic disc brakes…”
Huh?
What an opportunity to tell people how to do business with you than on your personal Facebook banner! It’s prime real estate! Yet a lot of us don’t…
