A blog helping business owners stand out in the marketplace
You know that niggling-annoying-knowing of having to create content, but gragh! the thought just makes you tense and uncomfortable?
Well, I talk about 3 ways to make content creation easier, even enjoyable! I tell you how to tackle it from an icky-sales-free angle, and how to generate LOADS of ideas once you know that icky-sales-free angle.
We all like to think we can do one marketing exercise and it’s sorted forever.
Unfortunately, there is no marketing exercise that works like that.
Hello, 2021! What will you carry over from 2020!?… all I hope for is we take the best bits to shape a better world moving forward… and leave the crappy bits in a time capsule — only to learn from.
Just like I took the best bits from Brand Camp 2020 to help kick start 2021. You can listen to Shane and me recap all the marketing goodness here:
When we care so much about this thing we’ve made, it can be really hard to show what we’ve done to other people.
This was me for many, many years as a creator, designer, illustrator and maker. I couldn’t get out of my head. My work was an extension of me and the fear of revealing it crippled my first business.
One of the biggest pain points I hear from business owners is marketing is so so time-consuming.
And I get it. I’ve had my own clothing label and did the work of ten (wo)men designing, sampling and running the actual business. The thought of marketing on top of all that was overwhelming! Where would I possibly find the time for marketing let alone being strategic and creative about it? … And actually, I didn’t, my attempts were appalling!
You’re finally on holidays! Yay! and you’ve decided to head up north on a road trip to the tropical FNQ.
You have the ultimate set up:
4×4
Top of the line Jayco
Food, water, music, games, bathers, beach umbrella, beers on ice, you get the picture.
You’re basically set up for glamping in the sun on the beach without any worries in the world.
Marketing is like courting someone before you propose marriage.
Imagine meeting someone for the first time and they asked straight up “Will you marry me?”. You’d likely say no, right? Maybe not, but I assume no. (And if you’re anything like me you’d turn on your heal and run over the hills and far, far away!)
What an opportunity to tell people how to do business with you than on your personal Facebook banner! It’s prime real estate! Yet a lot of us don’t…
Update for friends following my business journey because a few of you have asked: “How’s Wiserr going, I see you’re back designing again?”
The best thing for Wiserr is for me to become a teacher.
I didn’t think this at the beginning. I thought the biggest barrier for over 40s, 50s & 60’s to create a business was not having a clear path to setting up online. When I did a bunch of customer development it was always about not knowing where to start.
Wiserr is a website that gives over 50s a shopfront for their skills. Our community brings their wealth of experience to the wider public through services and workshops.
